How To Generate Leads From Your Website

Sep 23, 2021

Ask episode

Chapters

Transcript

Episode notes

Let me ask you a question: What is your website for?

Is it just ‘brochureware’ (a place to learn more about your business) or are you aiming for it to be something more, such as a way of generating a consistent pipeline of new leads?

The answer is that it should be the latter.

So in this episode of The Agency Accelerator Podcast, I share my thoughts around some of the fundamental do’s and don't about getting your website to work more effectively for you and also some key strategies to consistently generate leads from it.

Time Stamp

[1:09] Why you should make sure your website isn’t full of ‘we’!!

[2:01] The importance of quickly building empathy with your readers

[2:46] What is the anatomy of a successful website, what does a great website look like?

[5:03] Tips on how to drive traffic to your website

[8:58] How to convert leads

[9:23] Four stages to drive traffic to your website

[10:51] Tips in creating your ‘killer content’

[11:46] Killer content Myth #1: ‘I need lots of gated content on my website’

[12:14] Killer content Myth #2: ‘It needs to be long to deliver value.’

Quotations

“..remember that your ultimate goal with your website is to generate leads. The way you're going to generate leads is by getting people to sign up to your email list, and then you're going to nurture them through the buyer's journey.” - Rob Da Costa

“..drive traffic from all your different channels, where your target audience hangs out, to your website and then, once they are there, get them to take action, which means them giving you their email address (in return for your killer content).” - Rob Da Costa

Rate, Review, & Subscribe on Apple Podcasts

“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.

Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Useful links mentioned in this episode:

Related podcast: Episode 79 - Using A Lead Magnet To Get New Subscribers To Your Mailing List
Related podcast: Episode 55 - The do's and don'ts of using email marketing to generate new businessTool: Work out your Time To Conversion
Ebook: Define your Ideal Target Customer
Video: Rob Da Costa’s YouTube Channel
Get in touch with Rob at robert@dacostacoaching.co.uk