Bret Rasmussen, Founder of KURU Footwear, on Brand Building and Investing in the Customer Experience

Bret Rasmussen talks to Clint about how Nike transformed footwear, Kuru’s ideal customer, launching a business in the wake of the 2008 recession, how customer’s experiences and stories shape the future of any company, and how leadership is about shifting the focus from making every basket to winning the game.    Founder & CEO of KURU Footwear. Bret is a passionate, strategic entrepreneur who’s dream to start a footwear company began in 5th grade.