How Much Do You Have In Your Bank Account...Of Good Will?
Feb 21, 2024
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Dr. Steve Rasner discusses generating good will with altruism, the importance of perseverance in dentistry, maintaining reputation and excellence, and balancing ethics and finances in dental practice. He also shares insights on reviving a radio show and 'priming the pump' for engagement.
Continuous improvement in clinical skills allows dentists to charge higher fees and inspire confidence in both the team and patients.
Balancing benevolence and sound business decisions is crucial for maintaining goodwill and financial health in a dental practice.
Deep dives
Importance of Training for Excellence
To be successful in dentistry, it is crucial to make a lifetime commitment to training for excellence. By continuously improving clinical skills and staying up-to-date with the latest techniques, dentists can establish themselves as top-tier providers. This level of expertise warrants charging higher fees and instills confidence in both the dental team and patients. Training for excellence allows dentists to be benevolent, making fair decisions and showing understanding when patients face financial challenges or unforeseen circumstances.
Balancing Benevolence and Good Business
Striking a balance between being benevolent and making sound business decisions is essential. While being kind and generous can build goodwill and strengthen patient relationships, dentists must also consider the financial health of their practice. It is important to charge appropriately for the quality of service provided, especially once a dentist has mastered their specialty. However, there are cases where offering flexibility, such as waiving a fee or going above and beyond to accommodate patients, can help maintain goodwill and foster loyalty.
Consistency in Adhering to Protocols
Establishing and maintaining clear protocols and ensuring they are followed consistently is vital for creating a lion-hearted dental practice. From clinical procedures to patient communication, adhering to protocols helps minimize mistakes, maintain patient safety, and protect the practice's reputation. Dentists must also ensure that their team fully understands the protocols and the importance of upholding them, as their actions and professionalism directly contribute to the overall patient experience and practice success.