This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Chapters

00:00 Introduction

01:22 Connor Dault's Background and Role at Caraway

05:23 Insights from Super Bowl Weekend

10:52 The Evolution of Super Bowl Advertising

17:30 Lessons from Quibi's Super Bowl Experience

33:54 Leveraging Current Events in Marketing

39:02 Building Digital Product Teams

43:50 Balancing Roadmaps and CRO Testing

49:41 Insights from Incrementality Testing

56:15 Common Mistakes in Digital Product Strategy

01:02:33 Inspiration from Successful Brands

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:

https://www.youtube.com/@Operators9

CHGO Chicago Blackhawks Podcast

Is John Tortorella a fit for the Chicago Blackhawks? | CHGO Blackhawks Podcast

Remember Everything You Learn from Podcasts