

The Hidden Bitcoin Bubble No One's Talking About | Jeff Park
10 snips Aug 14, 2025
Jeff Park, Head of Alpha Strategy at Bitwise Asset Management, discusses how Bitcoin is revolutionizing corporate finance. He highlights the rise of Bitcoin treasury strategies and how they reshape financial landscapes. The conversation delves into the difference between companies merely holding Bitcoin and those building their business models around it, spotlighting MicroStrategy's global influence. Jeff also explores Bitcoin-backed institutional lending, the challenges of legacy credit systems, and the alignment of new investors with Bitcoin's core values of transparency and sovereignty.
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Corporates Financialize Bitcoin Beyond HODL
- Bitcoin treasury companies build financial products around Bitcoin exposure that individuals cannot access.
- Access to credit, derivatives, and leverage creates capital-efficient Bitcoin exposure for corporates.
Culture, Not Just Math, Blocks Big Adopters
- Most large incumbent CFOs avoid volatility and therefore resist adopting Bitcoin as a core treasury asset.
- Smaller or founder-led firms may embrace volatility to align with new investor bases and cultural values.
Pair Treasury Strategy With Real Consumer Revenue
- Combine a consumer-facing operating business with a Bitcoin treasury to unlock distribution and revenue synergies.
- Use Bitcoin alignment to onboard customers who vote with capital and values.