The Data Stack Show 224: Bridging Gaps: DevRel, Marketing Synergies, and the Future of Data with Pedram Navid of Dagster Labs
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Jan 15, 2025 Pedram Navid, Chief Dashboard Officer at Dagster Labs and former consultant, dives into the synergies between DevRel and marketing. He shares insights on tailoring marketing for developers and the significance of quality resources. The conversation highlights Dagster's innovative asset-based orchestration approach and its advantages over traditional methods. Pedram discusses the challenges of data pipelines and the evolving role of AI in data engineering, emphasizing the need for integration and a user-friendly framework to enhance collaboration.
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Journey to Dagster
- Pedram Navid consulted for Dagster Labs before joining full-time.
- He initially declined due to enjoying consulting's freedom but later joined to have more end-to-end project involvement.
Team Synergies
- Combining DevRel, marketing, and data teams creates synergy, especially for technical products.
- DevRel produces content, while marketing supports its distribution, leading to more holistic campaigns.
Effective Tech Marketing
- Create content that lets technical audiences experience how the product works in real-world scenarios.
- Avoid trivial examples and focus on showing practical applications to resonate with developers.