#129 Keeping up with an Insanely Changing Sales World

One of the first books that helped me become a better Sales Engineer and made me change the way I did my demos, it was Demonstrating to Win, and we're very lucky to have the author of that book on our podcast today. Bob Riefstahl shares with us how we as Sales Engineers can give more impactful demo presentations, how much the selling landscape has changed and how we can adapt and thrive in it, and why he believes salespeople should be able to do demos.

show notes: https://wethesalesengineers.com