
Marketplace Tech Bytes: Week in Review — Instagram to limit content for teens, Walmart lands OpenAI deal, and Apple rebrands streaming service
Oct 17, 2025
In this engaging discussion, Joanna Stern, a senior personal technology columnist at The Wall Street Journal, dives into Instagram's new PG-13 settings for teen accounts, highlighting the balance between safety and user control. She explains Walmart's innovative partnership with OpenAI for e-commerce through ChatGPT, transforming how we shop online. Plus, Joanna critiques Apple’s rebranding from Apple TV+ to Apple TV, unraveling the trend behind the 'plus' and its implications for the streaming industry.
AI Snips
Chapters
Transcript
Episode notes
Default PG-13 For Teen Accounts
- Instagram will default teen accounts to PG-13 content to simplify protections for parents and teens.
- Joanna Stern says defaults matter because most users keep them and they shape real exposure.
Rely On Sensible Defaults
- Parents should rely on simpler defaults because managing separate app controls is complex and error-prone.
- Joanna Stern advises that default protections remove one major task from parents' responsibility.
PG-13 Extends To Chatbot
- Instagram's PG-13 restrictions will apply to its in-app chatbot responses as well as posted content.
- Stern notes deeper parental controls for AI are coming but not yet widely available.

