The Fraud Boxer Podcast AgenticAI! Why it's about to change everything...
Jun 18, 2025
Aurelie Guerrieri, Chief Marketing Analysis Officer at DataDome and a cyber fraud protection expert, dives into the revolutionary world of agentic AI. She explains how these intelligent programs can autonomously book vacations and streamline online interactions, but also discusses the new fraud risks they bring, like scalping and CAPTCHA failures. With insights into automating customer service and transforming business models, Aurelie highlights the need for enhanced online security in this evolving digital landscape.
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Agents Will Act And Transact For Users
- Agentic AI will act on users' behalf to research, log in, and transact across sites and APIs.
- This creates an army of agents that can replace many manual online tasks and purchases.
LLMs Cause Massive Real-Time Crawling
- Large language models are massively crawling sites to ground their answers and validate information.
- This real-time calling can overwhelm sites and even take them down without proper protection.
AI Creates A Dark Funnel For Marketers
- AI overviews reduce direct site visits, creating a 'dark funnel' that hides user interest from merchants.
- Reduced on-site eyeballs break marketing, retargeting, and upsell strategies.