The Unscheduled CEO I have a new company. It's weird.
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Oct 21, 2025 Jonathan unveils his intriguing new venture, Already There, aimed at organizing experimental retreats. The centerpiece is Expedition 1, a device-free, five-day creative retreat in 2026 that prioritizes social connection and artistic exploration. He shares the evolution of the idea, the thrill of curation, and the stakes involved as it transitions from a small gathering to a major production. With a focus on design and purity, Jonathan encourages creative explorers to apply, while humorously reviewing a sparkling water. It's a wild ride into the unknown!
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How AlreadyThere Began
- Jonathan describes buying the domain alreadythere.com without a clear plan and later turning it into a real project.
- The idea brewed for months then crystallized into Expedition 1, a five-day offline creative retreat in Feb 2026.
Practical Life Drains Creativity
- Practical adulthood often drains creative pursuits into hobbies people say they'll revisit later.
- Jonathan frames Already There to counteract that practicality by creating a high-stakes space for creative exploration.
Enforce A Device-Free Retreat
- Remove digital distractions: attendees will hand over phones, watches, and devices at the start.
- Provide an emergency contact but keep the experience fully offline to foster presence and creation.
