The Boutique Lawyer Show: Creating success in a niche market

As the founder of a business that specialises in the arts, Alana Kushnir believes that there is “absolute potential” for lawyers to combine what they are passionate about with daily legal practice. On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Guest Work Agency founder and director Alana Kushnir to talk about how and why she built a niche practice in art law, the considerations she underwent in determining whether or not to corner this segment of the market, and the need to have a diversified professional offering as part of that niche segment. The pair also reflect on how the age of coronavirus has impacted upon Australia’s arts sector, lessons learned for professionals in this space, and why Ms Kushnir’s experience offers hope to other lawyers who want to create a niche practice in an area of life they are passionate about. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn.   If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au for more insights!