How do you build an Audience out of thin air or… dust?

Following the publication of Dust: The Modern World in a Trillion Particles, we speak to author Jay Owens, Head of Audience at the London Review of Books, about who exactly is interested in a book about dust. We talk about dust’s role in climate change, domestic situations and the Anthropocene as a whole. The unconventional subject matter of dust leads to interesting points about the diversity of an audience, and how we can spark curiosity and open-mindedness among our audiences.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

Hosted by: Francesco D’Orazio

Guest: Jay Owens

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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The Audience of Dust - with Jay Owens of London Review of Books