How to Succeed at Better Selling through Storytelling

Best attitude, behavior, and technique to succeed at better selling through storytelling

Turn a case study into a case story and people will listen and remember you

The key to dealing with rejection is, don’t reject yourself or what you’re selling

“No” now doesn’t mean “no” forever

Make your customer the hero in your stories

Four points to the story:

1) Expository - Who, what, where, when

2) Problem – Tell the customer’s problem as part of the story

3) Solution – How you fixed the problem

4) Resolution – What life is like for the customer after your solution

Closing question: Does that sound like a journey you’d like to go on with us?

The more empathy you have for the problem the more the client thinks you can solve it

Tell your story of origin, your company’s story of origin and then what you’re selling

John’s definition of success

What are you willing to do that the competition isn’t?