The Art of Multi-Stakeholder Management, Upholding a Brand's "Enduring Idea", and Their Impact on Successful Organizations w/ Curt Schreiber, Chief Creative Officer at VSA Ep 114

On #wayofproduct this week, Curt Schreiber, Chief Creative Officer of VSA, takes us on a deep dive into the world of multi-stakeholder design, sharing his vast experience and insights on creating purpose-driven organizations that deliver value to every stakeholder involved.

Here's what we're unpacking:

⭐ Curt's perspective on Apple as a benchmark for multi-stakeholder design and how they've successfully integrated their mission with profitability and environmental sustainability.

⭐ The importance of designing for multiple stakeholders and how this approach has evolved from Curt's early days in annual report design to current global strategies.

⭐ The role of systems thinking in business and design, considering the broader ecosystem in which they operate.

⭐ Insights from Curt's collaboration with Yale's stakeholder innovation and management program and how businesses are rethinking their approaches to stakeholder engagement.

⭐ Reflections on the dynamic between solving big global issues and addressing immediate, smaller challenges, and how this impacts long-term value creation.

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Who is Curt Schreiber?

Curt Schreiber is not just a designer; he's a visionary thinker who has been shaping the world of design for over four decades. As the Chief Creative Officer at VSA, Curt has steered the firm through evolving landscapes, always with an eye on how design impacts and is influenced by various stakeholders. His work is not just about aesthetics but about creating meaningful connections and driving innovation.

For more of Curt's profound insights and to understand the future of multi-stakeholder design, check out the episode and don't forget to subscribe to The Way of Product for more enlightening conversations.

#MultiStakeholderDesign

#PurposeDrivenOrganization

#InnovativeThinking

#WayOfProduct

#BusinessStrategy

Connect with Curt: https://www.linkedin.com/in/curtschreiber/

00:00 The Success of Apple in Multi-Stakeholder Design

01:33 Conversation with Kurt Schreiber

02:45 Introduction to the Podcast

03:45 Interview with Kurt Schreiber

04:40 Discussion on Stakeholder Management

05:11 Insights from Yale Business School

12:11 Discussion on Electric Vehicles

16:18 Apple's Approach to Multi-Stakeholder Design

17:56 Discussion on Organizational Structure

21:52 Challenges in Identifying the User

23:52 Reflections on Steve Jobs and Apple's Brand

25:21 Unpacking the Concept of Brand

25:44 The Role of a CEO in Upholding a Brand's Enduring Idea

27:16 Intermission: A Special Request for Podcast Subscribers

27:56 Exploring Successful Companies and Their Brands

28:53 The Evolution of IBM's Brand

42:57 The Importance of Systems Thinking in Design

43:53 Closing Remarks and Recommendations

46:15 Post-Show Announcements and Offers

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com