Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon. How does this 2 person studio get to the next level in growing their mobile game products?

Let's DIVE DEEP! We review mobile marketing strategy and discuss channels, campaigns, creative types.

Deep discussion on using Facebook's AEO and VO relative to other forms of marketing.

Great discussion with WildCard's Josh Chandley their Chief Operating Officer. https://www.linkedin.com/in/joshchandley

Expert UA Advisors:

Nebo Radovic, N3twork: https://www.linkedin.com/in/nebojsaradovic/
Jon Lau, Weee!: https://www.linkedin.com/in/jonathan-y-lau/

TOPICS DISCUSSED:

Intro to WildCard Studios
Current Marketing Campaigns
Initial Feedback
Fluctuating ARPU Curve
AEO and VO Considerations
Creative Types
Scale Considerations
IDFA Considerations
Facebook Algorithms
Final Words of Advice

UA Coffee Talk: Mobile Marketing for Card Games