Seth Godin, bestselling author of 20 books, explores rules and norms in sumo wrestling, literature, and everyday life. He discusses the impact of norms and rules on behavior, society, and culture, and the benefits of breaking norms. He also explores the advantages of Kickstarter and Patreon for independent creators.
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Quick takeaways
In different domains, such as sumo wrestling and art, breaking established norms can lead to innovative and influential work.
Rules and norms often interact and sometimes conflict with each other, requiring a delicate balance in rule enforcement and cultural evolution.
Deep dives
The Importance of Norms in Sumo Wrestling
Sumo wrestling is a sport with few rules but many norms. While there are specific techniques that are not allowed, such as pulling hair or hitting with a closed fist, there are also unstated norms that guide the behavior of participants. One example is the frowned upon practice of using a move called a 'henka', where a wrestler quickly moves out of the way to let their opponent pass and push them out of the ring. This technique, while legal, goes against the cultural norm of fair competition and is often avoided at the highest level of sumo wrestling.
The Power of Breaking Norms in Art
In art and literature, breaking established norms can lead to groundbreaking work. Agatha Christie's novel 'The Murder of Roger Ackroyd' is an example. At the time of its release, Christie introduced the concept of an unreliable narrator, which was not common in the genre. By challenging the norms of storytelling, Christie created an innovative and influential work. Similarly, artists who break established norms, such as in punk rock or rap, often lead to the emergence of new cultural norms and styles.
The Relationship Between Rules and Norms
Rules and norms often interact and sometimes conflict with each other. While rules are enforced by authority figures and laws, norms are established by the people within a culture. Measles, for example, follow their own rules and spread regardless of cultural norms. In contrast, the dilemma arises when drug laws conflict with the norm of marijuana use in certain communities. The challenge for governing bodies is to strike a balance between enforcing rules and respecting norms, as excessive rule enforcement can hinder the ability to shift and evolve cultural norms.