Fifteen Seconds Podcast #17 mit Chocolatier Josef Zotter
Feb 26, 2021
Josef Zotter, the visionary behind artisanal chocolate, dives into the soul of business ethics. He critiques traditional economics, expressing a desire for humane practices over profit-driven motives. Zotter discusses the challenges of launching a chocolate brand, emphasizing the need for perseverance and commitment. He shares insights on ethical chocolate production and the growing consumer demand for sustainability. Additionally, he reflects on the impact of basic income and the importance of healthy societal discourse, all while navigating the complexities of modern business.
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Humanity As Core Business Value
- Josef Zotter defines his mission as maximizing "Menschliness" across business practices.
- He built a company rooted in circle-economy thinking rather than pure profit maximization.
Failing Shaped The Product
- Zotter recounts founding hand-scooped chocolate before his bankruptcy and learning from that collapse.
- He says the financial struggle forced product timing and shaped Zotter Chocolate's identity.
Be Patient With Startup Growth
- Give new ventures time and accept that success rarely happens overnight.
- Use newer financing models but don't expect immediate shortcuts; build the company step by step.