GHP #49 - Cannabis, CBD, & CPG with Davina Kaonohi!

Episode 49 is with Davina Kaonohi, Co-Founder & CEO of Element Apothec!

Element Apothec is an innovative and purpose-driven consumer brand focused on CBD wellness & body care products. It was established with one goal in mind: to create a line of natural and organic, CBD-infused skincare and wellness products which combine the healing powers of nature with the ingenuity of innovation.

The journey began a decade ago, when one co-founder — afflicted with eight auto-immune disorders — started creating custom body care blends that eased her pain, nourished her skin and helped her feel better. Today, Element has expanded to more than 40 products, including lotions, body butters, roll-ons, tinctures and supplements.

We speak with Davina about her journey in the Cannabis and CPG space, how CBD has changed her life and that of her customers’, and how she successfully built her brand and online presence. We hope you enjoy!

Timestamps
 3:00 - Which is better - Retail or D2C?
 5:25 - How to pitch your business to retail partners
 8:10 - Challenges of Retail vs. D2C
11:24 - The Founding story of Element Apothec
17:14 - The Benefits of CBD
20:26 - The CBD Industry Is Just Starting
27:42 - What Makes a Great Brand Strategy?
35:18 - Importance of Feedback and Networking
39:37 - Lightning Round