Accidental Gods

Wild new stories: Weaving New Myths for a New Way of Being with Ally Kingston of Agency for Nature

11 snips
Dec 17, 2025
In a thought-provoking discussion, Ally Kingston, a creative facilitator and advocate for nature, explores how we can reshape myths to reconnect with the web of life. Having transitioned from advertising, she seeks to use creativity to foster connection and belonging. Ally shares insights on grief as a catalyst for renewal and introduces her Tending to Endings card deck, designed to process loss. With her work at Agency for Nature, she envisions a world where cultural narratives support a more relational and sustainable life.
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INSIGHT

Creative Industries Shape Our Visions

  • Advertising shapes what a good life looks like in public imagination and currently sells material abundance as happiness.
  • Ally Kingston argues the creative industries can instead model and propagate a different, life-affirming vision.
ADVICE

Brief The Future As Your Client

  • Make the future the client: brief creatives to represent 2030 as a desirable, relatable world.
  • Use industry formats (ads, posters, films) to visualise alternative values and seed cultural yearning.
INSIGHT

Briefs Can Rewire Creatives' Purpose

  • Creative briefs that speak to values can shift practitioners' sense of purpose and ripple across their subsequent work.
  • Ally observed creatives move from product-pushing to narrative-shaping after engaging with purpose-led briefs.
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