Organize 365 Podcast

680 - (Re-Air) The Future of Housework Research. Where Organize 365 is Going.

Oct 20, 2025
The discussion kicks off with a fascinating look at post-WWII shifts in women's roles, highlighting the influence of marketing. They critique past housework research methods, revealing biases in sampling and definitions. The importance of diverse household types is emphasized, addressing how most homes are underrepresented in studies today. A return to Lillian Gilbreth’s efficiency focus is proposed, alongside the promise of new scientific research to enhance household management systems and skills for various family compositions.
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INSIGHT

How Postwar Marketing Shaped Homemaking

  • After WWII marketers pushed women back into the home to create a consumer market for household goods.
  • Lisa Woodruff links that shift to the rise of the homemaker ideal and modern household economics.
INSIGHT

Housework Wasn't Publicly Defined

  • No prior major study asked Americans to define "housework" before researching it.
  • Lisa emphasizes she surveyed the public to create an operational definition of housework.
INSIGHT

Sampling Skewed Our Understanding

  • Many classic studies used convenience samples like married homeowners with children.
  • Lisa argues this skews results because those households conflate ownership, parenting, marriage, and maintenance tasks.
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