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The Modern Customer Podcast
Disrupt and Transform: IBM CMO/CCO Jonathan Adashek on How the Company Evolves
May 9, 2023
24:04
How does a company founded in 1911 stay relevant and a leader in the tech space today? Continual evolution and a willingness to disrupt.
IBM has long been a leader in the technology industry because of its willingness to experiment and challenge the status quo. Chief Communications and Chief Marketing Officer Jonathan Adashek attributes that to staying on top of advancements and being willing to adapt and find creative solutions.
This episode is sponsored by IBM.
Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.
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