Sales Transformation #570 S2 Episode 439 - OVERWHELMINGLY GOOD: The Balance Of Overwhelming Value And Overly Aggressive Pitches
HOW MUCH IS TOO MUCH?
As a seller, the best way to earn your audience’s trust is to provide value beyond their expectations. Marki starts off the episode by sharing her habit of overwhelming people with value without expecting anything in return. Collin also dives in by discussing the importance of focusing on providing overwhelming value instead of burning out the audience with pitch slaps and offers. Tune in and learn more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
MARKI: OVERWHELM THEM WITH VALUE
“I am going to overwhelm them with information tomorrow because my whole goal is to exceed expectations. I don't ever want to be mediocre. Just okay. I don't know about that. No, I want to overwhelm you. That's what I strive for.”
COLLIN: CREATE SUPER FANS WITH YOUR VALUE
“You create what's called super fans, super fans want to support whatever it is that you do because you've added so much value to them over time, that it really doesn't even matter what the offer is, they just want to support what you're doing.”
COLLIN: DON’T BURN OUT YOUR AUDIENCE
“The thing is, you gotta have a balance. You can't over-promote, because if every single post you put out there is to buy my stuff, buy my stuff, then it's not going to work, you're gonna burn your audience.”
Connect with Marki
Marki Lemons | National Association of REALTORS ®
Connect with Collin