The History and Power of Hairdressing | Elizabeth Block
Feb 18, 2025
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Elizabeth Block, an award-winning author and art historian, dives into the fascinating world of hairdressing. She reveals how hair has shaped women's identities and societal norms, especially in 19th century America. Block discusses the entrepreneurial impact of women of color in the hair industry and critiques how advertising has influenced women's storytelling. She also uncovers the gender dynamics in hairdressing throughout history and emphasizes the need for inclusivity in hair studies to celebrate diverse identities and cultural expressions.
Hairdressing has significantly influenced cultural identity and beauty standards, revealing complex interactions between race, class, and societal roles throughout history.
The exploration of hairdressing spaces challenges traditional gender norms, showcasing fluidity in roles and interactions between men and women in salons and barbershops.
Deep dives
The Cultural Significance of Hairdressing
Hairdressing has played a significant role in shaping cultural identity and beauty standards throughout history. The exploration of women's hair from the late 19th century reveals how societal norms influenced hair practices and business opportunities for women in various socioeconomic classes. Notably, many Black and mixed-race women emerged as successful entrepreneurs in the hair industry, creating products tailored to their communities while also capturing the attention of white consumers. This dynamic illustrates a complex interaction between race, social class, and the evolution of beauty standards that continues to resonate today.
Interconnected Narratives of Women's Hair Practices
The examination of women's hair reveals interconnected narratives of race, class, and the social conditions of the time. The idealization of long, luxurious hair aligned with European beauty standards often oversimplified the diverse practices among women, particularly those from marginalized backgrounds. Enslaved women, for example, faced the dual challenge of caring for their own hair while fulfilling hairdressing roles for white women, leading to innovative natural hair care solutions using accessible ingredients. These stories underscore the necessity of understanding women's experiences through their hair practices as a reflection of broader societal structures and issues.
The Role of Gender in Hairdressing Spaces
The research indicates that hairdressing spaces were surprisingly less gendered than traditionally perceived, allowing for interactions among men and women in both salons and barbershops. Women often visited barbershops for hair trims, defying the conventional gender boundaries associated with grooming practices. Additionally, notable male hairdressers gained recognition for their work, highlighting the fluidity of gender roles in the beauty industry. This historical perspective prompts a reconsideration of current gender norms and the enduring impact of hairdressing on cultural identity and expression.
Award-winning author and historian Elizabeth L. Block joins Google to discuss her book, “Beyond Vanity: The History and Power of Hairdressing.” She explores the diverse history of women’s hair, from the cultural power of hair in 19th century America to the untold stories of business owners and trendsetters. Through her research, we see the places and spaces of hair that allow a new understanding of its immense cultural power.
Elizabeth is an art historian and a Senior Editor in the Publications and Editorial Department at the Metropolitan Museum of Art in New York. She holds a PhD in art history from the City University of New York, an MA in American Studies from Columbia University, and a BA in English and art history from The George Washington University.