Simon Huntley is a farmer and entrepreneur who is passionate about helping small farmers succeed. He is the founder and CEO of Harvie, a company that helps farmers sell their products directly to consumers through a customizable subscription service.

Harvie is a software platform that connects small farmers with consumers in their communities. The platform allows farmers to create customizable subscription services that offer weekly or bi-weekly deliveries of fresh, locally grown produce and other farm products.

Harvie works by allowing farmers to create their own subscription services on the platform. Farmers can choose the products they want to offer, set their own prices, and customize the delivery schedule. Consumers can then sign up for the service and receive regular deliveries of fresh, locally grown produce and other farm products..

For farmers, Harvie provides a way to sell their products directly to consumers without having to go through middlemen like distributors or grocery stores. This allows farmers to earn a higher profit margin and build a stronger relationship with their customers. For consumers, Harvie provides access to fresh, locally grown produce and other farm products that are often of higher quality than what is available in grocery stores.

Simon Huntley and Harvie are making it easier for small farmers to succeed by connecting them with consumers in their communities. With Harvie's customizable subscription service, farmers can sell their products directly to consumers, which benefits both parties.

In this episode, Aaron and Simon talk about the decades of experience how he has grown his company, how they’re able to do it bootstrapped, and the lessons he learned building the logistics infrastructure to serve this function.

Simon Huntley’s Challenge; Cook a meal for yourself and think about the people that made it possible.

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If you liked this interview, check out our episode with Christian Simmons who’s Changing the Liquor Landscape in Pennsylvania

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