In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective. 

Talking points:

• differentiation
• the halo effect (book)
• how brands grow (book)
• building distinctive brand assets (book)
• category entry points
• whopper ad

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com