In this episode, I talk about differentiation. In branding, it seems like differentiation is the holy grail, if they zig, you zag. I want to offer a different perspective.
Talking points:
- differentiation
- the halo effect (book)
- how brands grow (book)
- building distinctive brand assets (book)
- category entry points
- whopper ad
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letstalkbranding.substack.com
