The Startup Ideas Podcast Screensharing $90M of Startup Finance Lessons in 32 Minutes
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Nov 17, 2025 Discover essential financial rules that can save startups from running out of cash. Learn to create a 13-week cash flow tracker that reveals real financial health. Explore a three-scenario decision framework to help you manage expenses wisely and stay ready for potential acquisitions. Master the art of clear communication with a one-page board report. Understand the balance between cash and accrual accounting for investor confidence. Implement strict card policies to minimize unexpected expenses while tracking key financial metrics weekly.
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Whiteboard That Saved Companies
- Greg Isenberg saved two companies using one whiteboard system that he built from hard lessons at previous startups.
- He learned financial discipline after watching a deeply funded company collapse within six months.
Adopt A Daily-Weekly-Monthly Rhythm
- Glance at cash daily, run a 15-minute weekly standup, and close books monthly for a full financial checkup.
- Treat daily as pulse, weekly as vitals, and monthly as a physical to stay financially healthy.
Build A 13-Week Cash View
- Build and update a 13-week cash flow sheet every week showing starting cash, cash in, and cash out.
- Share this living document with your team to avoid being surprised about runway.