NVIDIA AI Podcast
How Visa Is Making Payments Safer and Smarter with AI - Ep. 256
May 14, 2025
Sarah Laszlo, Senior Director of Visa's Machine Learning Platform, shares her journey from psychology to shaping AI in finance. She explains how Visa uses AI to prevent fraud and enhance customer personalization. Laszlo discusses the shift from outdated code to Python, showcasing major cost savings through generative AI. She emphasizes the need for an unified AI strategy to combat fraud and stresses responsible AI practices, urging enterprises to foster collaboration between governance and technical teams.
22:13
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Quick takeaways
- AI is revolutionizing Visa's ability to enhance fraud prevention and customer experience through personalized offerings based on data analytics.
- The company's commitment to data privacy and regulatory compliance influences its generative AI development, highlighting the importance of collaboration between governance and technical teams.
Deep dives
Impact of AI on Financial Services
Artificial intelligence is significantly transforming the financial services sector by enhancing customer satisfaction, streamlining operations, and reducing costs. Companies like Visa are at the forefront of this transformation, particularly by leveraging AI to improve payment experiences. For instance, Visa's focus on fraud prevention remains paramount, as even minor advancements in AI technology can lead to substantial reductions in attempted fraud. This proactive approach not only protects customers but also strengthens trust in Visa's services.
