ENGAGING A DISPERSED WORKFORCE | Culture Crunch - Jenny Kang

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Jenny Kang, talent partner at Battery Ventures, to discuss her thoughts on what it takes to create a good company culture in a dispersed digital world and find out how leaders can move beyond ticking the diversity checkbox and ensure they are achieving their goals of elevating DEI and creating better workplaces.

“I think that most companies that have a true commitment to diversity and inclusion understand that diverse workforces and diversity of thought and experiences lead to more innovation, stronger company culture, higher retention, and better business outcomes. But I think that we still need to hone that message correctly and we still have work to do to engage the market in the right way in terms of how we approach candidates and how we position these values.”

These days, diversity, equity and inclusion (DEI) initiatives are at the forefront of hiring conversations, however, while many businesses are working toward equity and inclusion, minorities continue to face challenges in the tech industry. As someone from a diverse background who has transitioned into tech from a seemingly unrelated industry (before starting her career in executive recruiting, Jenny was a defence attorney), Jenny has first-hand experience of how the unique perspectives and experiences brought to the table by a diverse workforce can generate product innovation, better decision making, and stronger teams.

Offering strategies and tangible steps for business leaders across the tech landscape, Jenny talks us through how to drive real inclusion and diversity by redefining hiring profiles, taking a multithreaded approach to recruitment and being openminded to people from non-traditional backgrounds. Emphasising the need for authentic communication and genuine commitment to core company values, Jenny’s number one tip for leaders across all industries is that in order to infiltrate company culture, demonstrate a genuine commitment to DEI, and introduce new behaviours, change must come from the top-down.

Listen to discover how to demonstrate DEI mindfulness in your hiring process and why promoting these values throughout your organization is the only way forward. Jenny provides vital advice to help you connect and engage with a dispersed workforce as well as a variety of tools and techniques to help you transform your workplace culture and propel business growth.

The information contained herein is based solely on the opinion of Jenny Kang. This material is provided for educational purposes to cover industry or sector trends, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.