Essential Ingredients Podcast 009: Granola Redefined: The Tasty, Nutrient-Dense Twist on a Classic with Adrienne Lufkin
“For something that you eat every day or consume every day, shouldn't it be the best quality ingredients that you can possibly have?” —Adrienne Lufkin
For something we consume on a daily basis, the food we choose should be of the highest quality possible. Granola has long been a breakfast staple, but many store-bought varieties are packed with added sugars and artificial ingredients. It’s time to shift to a granola that’s good for us.
Adrienne Lufkin, the Founder of Struesli, brings a unique perspective to the granola game. As a former private chef, she learned firsthand the power of using food as medicine to support her clients' health needs. Now, she's on a mission to share her better-for-you granola with the world.
In this episode, Adrienne takes us through her entrepreneurial journey - from ideation to securing investors, building a talented team, and expanding Struesli's distribution. Tune in to learn how she's revolutionizing the granola category and providing a healthier breakfast option for all.
Meet Adrienne Lufkin:
Adrienne Lufkin, seasoned private chef and founder of Struesli, combines her love for food, health, and human connection through her recipes. With a background in crafting clean and nutrient-dense meals for clients and her personal struggles with Crohn's Disease and Migraines, Adrienne is passionate about supporting people along their health journeys.
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Episode Highlights:
01:04 Adrienne’s Personal Health Challenges
04:43 From Chef to CPG Founder
09:51 Funding and Team Building
15:38 Balancing Roles and Responsibilities
20:54 Product Expansion and Distribution
24:15 What’s Next?