Bloomberg Talks StubHub CEO Eric Baker Talks IPO Debut
Sep 17, 2025
Eric Baker shares his journey bringing StubHub to the IPO stage, including the strategies that fueled its growth. He discusses enhancing access to live events through partnerships, like with MLB and the Yankees. The conversation dives into regulatory challenges, the impact of AI, and how events like Taylor Swift concerts influenced revenue. Baker highlights the importance of enforcing the Bots Act for consumer protection, and outlines global expansion opportunities coinciding with major events like the 2026 World Cup.
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Focus On Access Over Ticket Origin
- Eric Baker frames StubHub's mission as making live events easier to access regardless of ticket origin.
- He emphasizes focusing on discovery, safety, and simplifying access for consumers.
Use Partnerships To Open Distribution
- Partner with primary sellers to build open distribution networks that improve fan access.
- Use collaborations like those with the Yankees and MLB to broaden legitimate ticket availability.
Regulation Can Be Pro-Consumer
- Eric says regulatory focus on transparency and open networks benefits consumers and levels the field.
- He welcomes DOJ scrutiny of primary issuance as pro-consumer and supportive of fair access.