119: Email Marketing 101 with Kendra Swalls!

Have you struggled with what to send to your email list?  Join me as I interview Kendra Swalls on her Email Marketing 101!

Show Notes:   Kendra's free Lead Magnet and Welcome Sequence Template download

Find Kendra at: GirlMeansBusiness.com

Partial Transcript (Read the Full Transcript HERE)

Kimberly Olson:
Welcome back to another episode of The Goal Digger Girl and so excited because I have special guest Kendra Swalls on today. I hope I said your last name, right girlfriend. And she is going to blow your mind with what we're going to talk about today. So thank you for being on girl.  

Kendra Swalls:
Thank you. And yes, you did say it correctly. Good job.  

Kimberly Olson: Ok, good. It looks like how it sounds, right?  

Kendra Swalls: Yeah, exactly.  

Kimberly Olson:
I was so excited. So is your podcast "She Means Business"?"  

Kendra Swalls: Girl Means Business.  

Kimberly Olson:
Girl Means Business. So y'all listening, this is Kendra, the creator of Girl Means Business podcast. And so we've been able to meet each other, get to know each other. We're both here in Texas, which is kind of fun. And we were just talking a little bit about email marketing and I thought, you know what? My audience is really needing some help and direction in this.

Kimberly Olson:
They all want to do it, but they're really just like, how do I get started? So we're going to focus on that today. But since a lot of them have never, potentially, never heard of you or met you before. I would love for you to share a bit about yourself, how you got into entrepreneurship and you're a mompreneur as well.

Kendra Swalls:
Yeah, absolutely. So my journey actually started, I was an elementary school teacher. That was always my plan. Growing up I was the kid who would like line up my stuffed animals and play school. And so I just always knew like teaching was kind of in my face. I come from a family of teachers and educators and coaches and all that. So I grew up like thinking that's my path. So I went to school, got my degree in education, got a masters degree in curriculum.

Kendra Swalls:
I had this whole like roadmap planned out of the path I was gonna take in my career. I wanted to go into being a curriculum coordinator and creating content for teachers to use the classroom. And along the way my husband, who, we were just dating at the time, he had all these hobbies. So before we got married and had kids, on the weekends he was always outdoors, like fishing or hunting or playing basketball with friends. Or he had just had all these things he was doing. And I was like, I don't really have like a hobby. I don't have anything outside of my job that I really enjoy doing. And he was the one who was like, "well you like taking pictures, so why don't you learn more about photography?". So I was like, "okay, that could be fun". He bought me my first digital camera, my first DSLR. And I sort of dove into, you know, with being a teacher. I had like, you know, summers off and holiday breaks. And so I would use all that extra time to learn how to use my camera. And at the time I had a little Shih Tzu dog and that dog, I have so many pictures of him because that he was older and he would just kind of lay there. That's how I learned how to take pictures.

Kimberly Olson:
That's so fabulous, the perfect model.

Kendra Swalls:
Exactly. Yeah. And I had pictures of wine bottles and I mean, anything that would like not move, like just sit there and I'll take your picture.