In today’s professional world, longevity is rare. Switching from one company to another, or even one industry or skillset to a new one is commonplace. So hearing that Joe Atkinson has been with PwC for nearly 30 years should give you pause. He’s a unicorn in his own right, and through almost three decades with one company, he has seen how digital disruption happens, what innovation means, and how a company can survive if it leans into the ways the world and technology changes around it. Joe is now the Vice Chair, Chief Products and Technology Officer at PwC and on this episode of Future of Tech, he explains that innovation needs to be fostered and encouraged, and that it is a company’s job to incentivize employees to grow and advance their skills in order to lift up the entire organization. But how do you do that? And how do you measure your success and the ROI of digitally enabling employees? 

Joe answers those questions and more, including how automation will play a role in future digital transformations, and why he believes that A.I. will have the greatest impact on the future of work. Enjoy this episode!

Main Takeaways:

• Defining Digitization: Going through a digital transformation means different things to different companies, but ultimately for most organizations when you digitize a process, you change the way work gets done. Automation, data analyzation and tech enablement of processes all empower employees to work differently and unlock creativity because they are spending less time on tedious tasks and more time on work with greater impact. 
• It’s Not Battle Bots: Despite what many people believe, bots are not going to steal jobs from humans. Bots have already been implemented in thousands of organizations to supplement the work done by employees, and the bots will continue to be trained and optimized in order to elevate the performance and output of employees.
• Broaden Your Scope: Rather than trying to target your digital transformation investment in one particular area or department, open the transformation to all branches and employees in the organization. Just as data is a valuable resource, digitally-equipped and trained employees are also a valuable and important resource that your company can build from.

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