191 - You're Hiding Your Secret Weapon for Growing Your Audience
Jul 17, 2018
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Yoni Wolf, band member of WHY? and Nate Utesch, band member of Metavari, discuss topics such as creating meaningful connections with fans, embracing collaboration, and the power of embracing imperfections and authenticity in creative work.
Embrace vulnerability and authenticity in creative work to create a deep connection with your audience.
Collaborate with others to enhance creativity, productivity, and build a strong support network.
Deep dives
Embracing Imperfections for Authenticity
The podcast episode explores the idea of embracing imperfections and authenticity in the creative process. It suggests that instead of striving for originality, it is better to focus on creating work that is deeply personal and meaningful. The episode encourages creatives to let go of the need to impress others and to show their flaws, believing that this vulnerability can lead to stronger connections with audiences and the development of a loyal fan base.
Creating a Brand that is Deeply Personal
The episode discusses the concept of personal branding and suggests shifting the focus from crafting a perfect personal brand to creating a brand that is deeply personal. It emphasizes the importance of being authentic and true to oneself, rather than trying to project a carefully constructed image. The episode encourages creatives to share their personal stories and to let themselves be seen, as this can help to forge a deeper connection with audiences and cultivate a dedicated fan base.
Collaboration and the Power of a Team
The podcast episode highlights the significance of collaboration and the merits of working collectively as opposed to going solo. It acknowledges the tendency of some creatives to resist help and strive for self-sufficiency, but ultimately underscores the value of leveraging the strengths and talents of others. The episode argues that building connections and partnerships can lead to a richer creative experience, increased productivity, and the formation of a supportive network.
Sharing Guilty Pleasures and Flaws
The episode encourages listeners to be open about their guilty pleasures and flaws. It underscores the importance of being transparent and authentic, even when it comes to aspects of oneself that may be considered embarrassing or imperfect. The host suggests that embracing one's quirks and vulnerabilities can lead to a deeper connection with an audience, fostering a sense of relatability and promoting a more meaningful and honest creative journey.
In this episode I want to share with you the secret weapon I KNOW you have... that I'm SURE you're hiding :D
This episode contains 3 lessons on creating a deep connection with your audience, and how that's THE number 1 secret to building a thriving creative career!
P.S. Next week we will return to "normal" episodes, but I was deeply inspired to bring you one more "messy" summer episode!
CREDITS
Thanks to Yoni Wolf and the band WHY? for our theme music.
Thanks to my man Nate Utesch and his band Metavari for all the other tunes! Metavari.com