Shopify’s Right-Wing Inner Circle w/ Luke LeBrun & Rachel Gilmore
Aug 8, 2024
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Luke LeBrun, editor of PressProgress, and independent journalist Rachel Gilmore dive into Shopify's unsettling ties with right-wing politics. They discuss how the company profits from hate while fostering extremist ideologies through its platform. The duo highlights Shopify’s strange contradiction about immigration, given its reliance on immigrant labor. They also touch on internal conflicts surrounding free speech, CEO Toby Lütke's unique influence, and the troubling implications for both tech and society.
Shopify's leadership, despite marketing a progressive image, is intertwined with right-wing politics, evident in their connections to extremist media outlets.
The company's reluctance to enforce its content policies allows vendors selling hate-driven merchandise to thrive, raising significant ethical concerns.
Internal employee experiences highlight a dissonance between Shopify's corporate values and the reality of dissent, resulting in a stifling work environment.
Deep dives
The Role of Free Speech Arguments in Tech Culture
Many in the tech industry, particularly those with right-leaning ideologies, often invoke free speech arguments to deflect responsibility for the societal impacts of their platforms. This perspective allows them to profit from harmful ideologies, including hate speech, without taking accountability for the consequences. By framing their lack of action as a commitment to free expression, tech leaders like those at Shopify divert attention from the damaging outcomes of enabling such discourse. Essentially, they contribute to these issues by failing to implement necessary safeguards against hate while still financially benefiting from it.
Shopify's Leadership and Its Shifting Political Ideology
Shopify has garnered attention for the right-wing affiliations of its leadership, particularly individuals like Kaz Najatian, the chief operating officer. Najatian has historical ties to conservative political circles and has played a role in establishing right-wing media outlets like True North, which perpetuates divisive narratives. This connection raises questions about the impact of such political orientations on the internal culture of Shopify, which markets itself as a progressive company but is influenced by ideologies that resonate with a more extreme right. The alignment of Shopify's executives with these viewpoints becomes particularly concerning as they navigate the complexities of running a major tech platform.
True North's Involvement with Extremist Figures
True North, a right-wing media platform associated with Shopify's leadership, has drawn scrutiny for hosting extremist figures such as Gavin McInnes, a founder of the Proud Boys, which is designated as a terrorist organization in Canada. This association exemplifies the troubling overlap between Shopify’s leadership and extreme political ideologies that promote discriminatory views. Although the executives claim to create a marketplace of ideas, the presence of such inflammatory content demonstrates a stark contradiction to the values of inclusivity and respect for marginalized groups. This incident highlights the editorial failure within True North, pointing to deeper issues of accountability among its leaders regarding the content they disseminate.
Profit over Principles in E-commerce
Shopify has consistently been criticized for allowing vendors, often aligned with extremist ideologies, to operate on its platform, thereby profiting from hate. Notable criticisms arose concerning the sale of Nazi memorabilia and offensive merchandise that violates their acceptable use policy, yet Shopify's leadership has not taken decisive action to address these breaches. This lax enforcement stands in stark contrast to the company's public relations initiatives that brand it as a champion for marginalized communities. As the company continues to make money off the sales of such content, tech leadership must grapple with the ethical implications of their business practices and the message they convey.
Discrepancies in Corporate Culture and Employee Experience
The corporate culture at Shopify is presented as progressive and employee-centric, touting a unique environment that encourages free expression and innovation. However, internal reports indicate a stark contrast between this public narrative and the actual experience of employees. Many workers feel silenced and isolated when voicing concerns about the company's policies, including its acceptance of hate-driven vendors. This discrepancy reveals a troubling organizational dynamic where the leadership's political ideologies overshadow the expressed values, fostering an environment where dissent is stifled under the guise of promoting unity.
Paris Marx is joined by Luke LeBrun and Rachel Gilmore to discuss Shopify's connection to right-wing politics, through its interpersonal connection to a far-right news outlet and its reluctance to enforce its content policy on users selling hateful merchandise through their platform.
Luke LeBrun is the editor of PressProgress and Rachel Gilmore is an independent journalist.
Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.
The podcast is made in partnership with The Nation. Production is by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.
Also mentioned in this episode:
Luke reported on Shopify COO Kaz Nejatian’s involvement in and funding of a right-wing Canadian “news” website called True North.
Rachel reported on Shopify’s decisions not to disable support for stores that sell fraudulent goods and promote hate that’s in violation of their Acceptable Use Policy. She recently pointed out a series of stores Shopify still supports that sell Nazi memorabilia.
Last year, an anonymous former Shopify worker spoke out about the right-wing culture at the company. Rachel confirmed the person had worked for Shopify.
In 2022, Tobi Lutke was granted a “founder’s share,” guaranteeing him 40% voting power. 46% of shareholders voted against the proposal.
Shopify found itself in the spotlight in 2021 when employees found a noose emoji had been added to the company’s Slack system.
Shopify President Harley Finkelstein has been publicly opposing plans to raise taxes on capital gains. Only 0.13% of Canadians will be paying more tax under the plan.