Humans of Purpose 408 Cat Longshaw: The Carbon Accountability Era
My guest this week is Cat Longshaw - Co-founder and CEO at Trace, one of Australia’s fastest-growing climate tech companies helping businesses measure, reduce and report their carbon emissions.
Cat has built trace into a trusted partner for organisations navigating the rising expectations - and increasing requirements - around climate accountability. Her work sits at the intersection of technology, behaviour change and business leadership, making decarbonisation not only achievable, but accessible.
In this episode of Humans of Purpose, we dive into Cat’s journey from startup founder to climate leader, the evolving landscape of corporate sustainability, and why transparent reporting is becoming non-negotiable for companies of every size.
We explore what real climate action looks like inside businesses, how trace helps turn emissions data into practical progress, and why accountability across the private sector is one of the biggest levers we have for change.
Tune in to hear Cat Longshaw’s insights on climate leadership, and impact-driven entrepreneurship.
🔗 Explore more from Cat's work here:
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CREDITS
Music intro and outro on this podcast was written and performed by Keyo Rhodes, with Harrison McGregor on drums and percussion. Sound engineering and mastering by Lachlan McGregor.