Lex Fridman Podcast of AI Decoding Growth: high-performance innovation techniques
Jul 23, 2025
Explore the unique growth philosophy of Perplexity AI as they carve a niche in the search engine market, challenging giants like Google. Discover how strategic partnerships, especially in India, are fueling their impressive valuation boost and user expansion. Uncover innovative techniques that are reshaping the future of AI, showcasing how bold ideas are driving the transformation journey in technology.
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Perplexity AI's Rapid Growth
- Perplexity AI rapidly grew to an $18 billion valuation in just three years, competing with Google search.
- They use unique growth strategies distinct from other AI companies, emphasizing growth through innovative partnerships.
India Focused Growth Strategy
- Perplexity's growth strategy heavily targets India through exclusive telecommunication partnerships.
- Partnering with Baharti Airtel grants free Perplexity Pro access to 360 million subscribers, boosting user base potential.
Global Telecom Partnerships Expand Reach
- Perplexity partners with over 25 telecom companies globally to maximize user growth.
- This telecom-centered approach boosts user acquisition in multiple regions, including Japan and South Korea.