AI Insights: AI News, Eyewitness Accounts Why Amazon Is Afraid of Perplexity's Shopping Agent
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Nov 12, 2025 Amazon is feeling the heat as Perplexity introduces a shopping agent that could disrupt traditional product discovery. Legal threats from Amazon show they're worried about losing control over user experiences. The discussion highlights how AI agents can streamline shopping far better than Amazon's cluttered interface. If Amazon continues to resist, it risks pushing customers towards competitors like Best Buy. There's a glimmer of hope for Amazon to adapt and embrace this innovation in shopping.
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Amazon Protecting Its Commerce Moat
- Amazon threatened Perplexity for letting AI agents shop on its site, framing it as a customer-experience issue.
- Jaden argues this is really about Amazon protecting its commerce moat and future agent tools.
Using AI Browsers For Shopping
- Jaden describes using Comet and Atlas AI browsers to ask agents to shop on Amazon.
- He says the agentic shopping experience worked well and matched his expectations as a user.
Public Feud Over Agent Identification
- Perplexity published a post accusing Amazon of bullying them with legal threats.
- Amazon responded saying third-party agents must identify themselves and respect service provider decisions.