How to create an ecosystem moat via data sharing with CDAO at retailer Carrefour

Sep 27, 2023

Sebastien Rozanes, CDAO at Carrefour, shares how data maturity was accelerated and data monetization was achieved. Selling data to CPGs, reducing friction in collaboration, and leveraging generative AI are discussed. The role of imagination in identifying AI opportunities and transforming the shopping experience using ChatGPT is explored.

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Episode notes

Introduction

00:00 • 2min

Introduction and Favorite Breakfasts in Paris

01:38 • 9min

Building a Team of Data Experts

10:59 • 8min

Creating a Data-Driven Ecosystem: The Importance of Data Monetization

19:01 • 23min

Surprising Adoption of Generative AI and the Impact on Retail

42:17 • 6min

The Role of Imagination in Data and AI, and the Importance of a Passionate Team

48:09 • 4min

Description

As the world’s seventh largest retailer, Carrefour is using advanced analytics to transform operations, better serve customers, and pioneer the future of retail. Chief Data & Analytics Officer Sebastien Rozanes explains how the company is leveraging data and generative AI to drive measurable business value across merchandising, supply chain, marketing and more.

Key Moments:

How a strong data foundation and data monetization mindset accelerated data maturity at Carrefour (5:46)
Selling data to CPGs to improve collaboration and justify data investments (20:57)
The "data supermarket" analogy to get business leaders invested in data quality (30:39)
Reducing friction by enabling suppliers and retailers to work from the same data facts (32:33)
Starting with imagination not limitations to identify AI opportunities (42:08)
Leveraging ChatGPT to transform the ecommerce shopping experience (45:10)

Key Quotes

“It's okay to be 5% wrong, but 95% right…[with the time you free up] you will make up much more value than trying to optimize the last 5%.”
“The role of Chief Data Analytics Officer goes way beyond the technology. It's 10 percent about technology, 20 percent about data, but actually 70 percent about transformation and adoption.”
“Generative AI is a game changer for efficiency and helping us focus on human creativity.”

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Bio

Sebastien Roznes is the Chief Data and Analytics Officer at Carrefour, a top 10 global retailer serving 80 million customers across more than 40 countries, including 8 countries with direct operations. Prior to joining Carrefour, Sebastien served as a Principal and Associate Director with the Boston Consulting Group with a focus in Digital, AI, and Data-Driven Transformations for Multinational Consumer Goods and Industrial Goods businesses. His educational background focuses on both Computer Science and Business providing him with unique insights on how data can serve the business.

Learn more from Sebastien and how data is transforming retail on The Data Chief.

Hear more from Cindi Howson here. Sponsored by ThoughtSpot.