The Rainmaking Podcast TRP 16: Managing client relationships in times of crisis with Gina Rubel
In this episode of The Rainmaking Podcast, host Scott Love speaks with Gina Rubel, CEO of Furia Rubel Communications, about how attorneys and professionals can elevate their reputation through strategic public relations and media engagement. Gina shares insights from her years working with law firms and corporate leaders, emphasizing that visibility, credibility, and consistency are key to building a strong personal and firm brand. She explains that PR is not just about press releases—it’s about telling your story in a way that positions you as a thought leader and trusted expert in your field.
Key topics include the difference between PR and marketing, how professionals can leverage media relationships to gain exposure, and why being proactive in communications can strengthen client trust and attract new business. Gina shares strategies for getting quoted in the media, writing op-eds, and using speaking engagements as part of a visibility campaign. She also discusses the importance of media training, managing messaging during a crisis, and aligning PR efforts with business development goals. This episode offers practical guidance for professionals looking to raise their profile, build credibility, and attract ideal clients through intentional PR strategies.
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Gina Rubel is a communications expert, former trial lawyer and author. Corporate and law firm leaders call on her for high-stakes public relations, crisis planning, and incident response support including high profile litigation media relations. The CEO of Furia Rubel Communications, a nationally renowned legal marketing agency, Gina is recognized by Lawdragon as a Global 100 Leading Consultant and Strategist to the legal profession. She educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success. The second edition of her industry acclaimed book, Everyday Public Relations for Lawyers, is available on Amazon and https://www.attorneyatwork.com/.
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