President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.

Connect With: 

• Mike Gunderson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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