We start out with a few important corrections from recent episodes. Then a quick happy birthday greeting to Nicolaus Copernicus, the father of the scientific revolution and inspiration of the Copernican shift— the idea of mapping perception to reality. And finally, we dig into mass 1:1 marketing. It’s a blending of traditional direct marketing, but with the reach of broadcast. We’re still adapting to this particular Copernican shift, and have a long way to go. But it’s the future of customer engagement.
