OpenAI’s Triple Threat: ChatGPT Apps, AgentKit, and Sora

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Oct 14, 2025

Guest

Adam Fishman

Guest

Ravi Mehta

Ravi Mehta, former CPO at Tinder and expert in AI product strategy, teams up with Adam Fishman, a seasoned product executive from Mozilla and Lyft. They explore OpenAI's groundbreaking app initiatives like ChatGPT Apps, AgentKit, and Sora. The duo discusses how OpenAI's rapid releases could disrupt Google and Apple, the dopamine dynamics of AI-generated content, and the unique design of Sora, likening it more to Snapchat than TikTok. Plus, they share tactical advice for product teams to leverage these new AI tools effectively.

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INSIGHT

AI That Generates UI

AgentKit and the Apps SDK let AI generate structured UI, not just text or audio.
This enables a clean fusion of traditional app interfaces with generative workflows.

INSIGHT

Platform Over No-Code Hobbyism

Apps+agents are positioned to be deep platform primitives rather than shallow no-code toys.
That focus signals OpenAI's intent to support both developer power and mass consumer experiences.

INSIGHT

Chat As The New App Launcher

ChatGPT's app launcher can displace Google Search and the iPhone home screen as primary discovery layers.
Users can describe needs in chat and the AI will select and launch the best tool or workflow.

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Get the app

In the span of two weeks, OpenAI launched an app platform with 800 million users, released Agent Kit with visual workflows and custom widgets, and dropped Sora—a social video app that instantly became the #1 and #2 app in the App Store. If you've been following our predictions about the next great distribution shift, this is the moment we've been waiting for. The "open" phase has officially begun.

In this episode, Brian Balfour (Founder and CEO of Reforge) is joined by Ravi Mehta (former CPO at Tinder, product leader at Meta and TripAdvisor) and Adam Fishman (former Interim VP Product at Mozilla, previously at Patreon and Lyft) to break down what these launches really mean for product leaders. We discuss why this could be the "uh-oh moment" for Google and Apple, how OpenAI is using memory and context to build their moat, and the specific tactical steps you should be taking right now—before your competitors do.

We also dive deep on Sora's surprising product design, why it feels more like Snapchat than TikTok, the dopamine mechanics of AI-generated content, and whether Meta is about to "Stories-ify" the whole thing.

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Key Topics:

Why ChatGPT's app platform threatens Google Search and the iPhone home screen
The distribution shift playbook and what Phase One means for startups vs. incumbents
How to get early access and build on OpenAI's platform before it's too late
Sora's design choices, creator-product fit, and the unsustainable economics of AI video
Why there's no opting out of this wave—and how to catch it

This is the strategically most intense environment we've ever seen. Don't miss this one.