In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.
David discusses
- How more and more companies are adding a marketing operations function to their business model
- The pressure on marketing as a department to become a revenue center vs. a cost center
- The ever-expanding role data is taking when it comes to driving marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights