Bloomberg Daybreak: Asia Edition

Trump Tariffs Impact on Market Psychology

Jul 11, 2025
In this discussion, Keith Buchanan, a Senior Portfolio Manager at Globalt Investments, and Nadia Grant, Head of Global Equity at BNP Paribas Asset Management, unpack the impact of U.S. tariffs on market sentiment. They highlight how investors are shifting focus from inflation fears to upcoming corporate earnings. The conversation dives into the potential repercussions for companies like Delta Airlines and the broader effect on exporters in Asia. Additionally, they explore the evolving landscape of cryptocurrency against equities and the optimistic prospects for European markets.
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INSIGHT

How Trump's Tariffs Set the Stage for Corporate Earnings and Market Psychology

Tariffs imposed by the U.S. government act like a traffic toll, impacting importers, corporations, or consumers, and their true effect on earnings is still unfolding.

Corporations have adapted by building inventories or adjusting prices to mitigate tariff impact, but the full repercussions are expected to surface in the upcoming earnings season, making it a critical period for assessment.

The Federal Reserve remains cautious, waiting to see how these tariff-induced changes influence inflation and growth before adjusting monetary policy.

Delta Airlines' recent earnings guidance revision exemplifies growing corporate clarity on tariff impacts, shedding light on earnings forecasts this season.

Investors and analysts are closely monitoring this quarter as it could heavily influence S&P 500 valuations and future market direction.

INSIGHT

Tariffs as Economic Toll

  • Tariffs act like a toll that someone must pay, affecting importers, corporations, or consumers.
  • The real economic impact of tariffs is still emerging and crucial to understand this earnings season.
INSIGHT

Fed and Corporations Wait on Tariffs

  • The Fed and corporations are waiting to see how tariff impacts unfold in earnings and cash flow.
  • Immediate effects are masked by corporate strategies but could become clear in coming months.
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