213 – Value is Relative

Explore the art of storytelling in luxury sales and how it shapes consumer perceptions. Hear compelling insights from a furniture shop owner and a high-end car salesman about clarity in narrative and brand allure. Discover the importance of offering diverse product choices to highlight perceived value. Engage with techniques for collaborative workshops and decision games to enhance storytelling effectiveness. Plus, learn how Evernote can transform your note-taking and storytelling organization for better clarity.