Fintech Business Podcast Interview: Sunbit CEO & Fintech Veteran Arad Levertov
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May 15, 2025 Arad Levertov, cofounder and CEO of Sunbit, shares his insights from a decade in the fintech realm. He explains how Sunbit stands out in the crowded buy now, pay later market with unique underwriting methods that approve 9 out of 10 applicants. Arad discusses the importance of distribution in lending and how Sunbit adapts to macroeconomic shifts. He also highlights their zero-percent financing options and innovative operations connecting 26,000 merchants to personalize finance solutions, aiming for inclusivity and a better customer experience.
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Importance of Brick-and-Mortar BNPL
- Brick-and-mortar point-of-sale financing still makes up 90% of transactions, unlike mostly online BNPL players.
- Sunbit's technology digitizes and modernizes this offline space for customers needing real-life credit solutions.
Sunbit's Smooth In-Person Credit
- Sunbit's in-person credit process uses driver license scans and debit card scans to provide instant approvals at physical stores.
- This reduces embarrassment and friction compared to traditional credit card applications in stores.
Sunbit's Advanced Underwriting Approach
- Underwriting at Sunbit connects multiple data points including credit bureau data, vertical merchant info, and associate incentives to personalize offers.
- This approach enables approval of 9 out of 10 applicants while managing risk effectively with flexible down payments.