Content Disrupted: Bold Takes on Brand Marketing Brand Building: What it Takes to Break Through the Customer Friend Zone
Oct 19, 2023
31:37
In the fierce battle to gain a marketing edge, it's easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But as marketers, our true success lies not in how accurately we target, but in how effectively we emotionally connect. In this episode of Content Disrupted, Doug Zarkin, Retail & Brand Marketing Expert, and Author of "Moving Your Brand Out Of The Friend Zone,” delves into the power of emotionally-driven consumer decisions, unravels his transformative "think human" approach to marketing, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.
Episode Highlights:
- [02:46] Building Brand Love: Moving Beyond Friendship in Marketing
- [07:31] The Importance of Thinking Human
- [12:26] An Over-Reliance on Data: The Pitfall of Modern Marketing
- [16:37] Building a Strong Brand from the Ground Up
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