Going Deep with Aaron Watson 267 Unleashing Messaging in Your Marketing Strategy with Michael Sabat
Michael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014.
In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers how to launch messaging campaigns.
Attend my one-day conference January 27th in Pittsburgh. Learn more here.
Michael’s Challenge; Don’t underestimate your worth. Raise your prices if you’re spread too thin.
Resources
Try out the Marketing Messenger @ Going Deep with Aaron Watson
If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the technological forces shaping the future and the rest of my top episodes.