73 - Evan Horowitz, Movers+Shakers

In today’s episode of Earned, we sit down with Evan Horowitz, co-founder and CEO of Movers+Shakers, today’s fastest-growing creative agency that “connects brands to culture.” We start by diving into Evan’s background, and learn how he went from earning an engineering degree from Stanford to pursuing an MBA at Harvard. Evan shares why he decided to pivot into the marketing field, and what eventually inspired him to become an entrepreneur and launch Movers+Shakers in 2016 with his husband Geoffrey Goldberg. We discuss the creative agency’s standout success—achieving 250 BILLION views across its TikTok campaigns—and unpack the philosophies and strategies behind this boom. Evan reveals how the agency helps its clients stay on the cutting edge of culture, and why intuition is a key ingredient to its secret sauce. Next, we hear how Movers+Shakers integrates creators into its campaigns, and what Evan’s ambitions are for the agency’s future. Evan also shares how the idea for Movers+Shakers was originally conceived after Geoffrey, a Broadway performer and director, posted a dance video online that went viral overnight. To close the show, we get Evan’s thoughts on how TikTok has evolved over the years, and where he anticipates it going next.

In this episode, you will learn:

1. Why intuition is a key ingredient to Movers+Shakers' secret sauce for keeping brands on the cutting edge of culture
2. How Movers+Shakers' integrates creators into its brands' campaigns
3. How TikTok has evolved over recent years, and where it's heading next

Key Takeaways

[05:51]: How Movers+Shakers keeps its client brands on the cutting edge of culture

[15:58]: How Movers+Shakers integrates creators into its brands' campaigns

[19:15]: How Movers+Shakers differs from more traditional creative agencies

[24:58]: How TikTok has evolved over recent years, and where it's headed next

Resources:

• Movers+Shakers: https://moversshakers.co/

Connect with the Guest:

• Evan’s LinkedIn: https://www.linkedin.com/in/evanhorowitz/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley
• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics
• CreatorIQ Instagram - @creatoriq
• CreatorIQ TikTok - @creator.iq
• CreatorIQ Twitter - @CreatorIQ