In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market.

With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea, the world's fifth-largest e-commerce market.

In our conversation, MJ discussed popular platforms like Naver Shopping and Coupang and booming consumer sectors such as wellness and health supplements. We touch on the market for secondhand goods, local life services like food delivery, and the appetite for international brands in South Korea. We also dive into practical strategies for entering South Korea, including how to set up e-stores and which platforms brands should prioritize for digital marketing.

Topics Discussed and Key Points:

● The e-commerce giants of South Korea

● Comparison of South Korean platforms to Chinese platforms

● Notable consumer trends in South Korea

● The secondhand market in South Korea

● The ecosystem of local life services in South Korea, such as food delivery platforms

● The appetite for international brands in South Korea

MJ Park | South Korea’s Booming E-commerce Landscape